Google uses a complex algorithm to determine the ranking of websites displayed on their results page. While the exact formula that they use to accomplish this goal is a well-kept secret, there are many things that businesses in Riverside, California can do to improve their website’s ranking.
One thing businesses can try is search engine optimization (SEO), a process that optimizes their websites for certain keywords. Whenever a web user includes those keywords in their query, search engines are more likely to rank that website higher.
Generally, SEO requires time to take full effect, but business owners can turn to the expertise of online marketing firms to help speed up the process. Business owners can also take several steps to supplement the efforts of their online marketing firm:
1. Write content on your site in a way that is easy for people to read and understand. Poorly written content tends to drive readers away from your site, and less traffic results in a lower ranking. Similarly, content created with the intent of fooling Google’s system will only lead to ranking penalties for your site.
2. Keywords and keyword phrases should appear throughout the content. For example, a keyword for a store that sells phones may include cellular phones, cell phones, and smartphones. These terms should appear in the content in a natural way that does not detract the readability of your content—but don’t stuff too many though. Too many mentions of one keyword is considered spam.